Mobile phone masts disguised as trees

These cheeky buggers make me smile.

I enjoy imagining the meeting where, during a brainstorming session at Norwegian Telecom (or wherever), a keen young fledgling advertising exec made a bold suggestion and the idea actually got taken up… it works quite well in that most people don't notice them – which is obviously the point – but in actual fact no-one really notices the original metallic variety either these days.

I passed one of these fake plastic trees recently alongside the A27 near Brighton. Thankfully, they'd placed it amongst some suitable piny-looking trees. One I see regularly is just north of the A9 roundabout near Bridge of Allan. It's bold as brass, sitting quite separately to the other trees it's supposed to be mimicking, hence missing the whole point of camouflage!

In the north of England, there's one at the east end of Haltwistle, above the A69.